Currently, social networks have minimal input in the platform's governance partly because the user has zero ownership of the platform.
Tech giants are making billions of dollars but not sharing the profits with the contributors. Even shareholders of these companies are unlikely to have control. At UpSocial, users are the shareholders of the platform.
Not only can token holders engage in the overall governance and maintenance of the platform, but even users can also participate in the governance of groups. They need to be members. Each group is like a DAO (Decentralized Autonomous Organization), where members can have ownership and help the moderators/owners govern the group. The amount of USN token designs the weightage.
The data brokerage industry is worth 200+ billion controlled by about 400 corporations. All significant corporations sell their data to other companies and advertisers to generate the majority of revenue. As a DAO governed platform incentivized by USN architecture, we don't need that.
Also, the login credentials are lying on their centralized servers, which is outright dangerous. We have seen significant data breaches from the Web 2.0 giants, including Facebook and LinkedIn, in 2021. Because of the distributed data storage system, the platform is built from the ground up to prevent data leaks and spillages.
No creator gains anything by publishing content on a traditional social media platform. Even if they do, they have little rights over how the content is monetized or censored.
Moreover, we can't trust them in a world where data is the new oil. There is no way to check that they are not trading the users’ data. The technologies powering Web 3.0 allow users to retain and maintain the ownership of their data.
UpSocial doesn't use user data for any purpose other than allowing users to connect and share with others users of the platform. Only the group moderators/owners can get primary data while removing members from the group. They can remove but not access the data/IP/identity.
Additionally, content creators can post and monetize their content wholly independent of third parties and tech giants. More the engagement on the content, the more UpSocial will provide the reward tokens. Even the login credentials are stored locally on local devices rather than in a centralized database.
Creators can take sponsorship from large corporations and will keep all the revenue generated from the platform. We use zero-knowledge proof for verification.